Strategic Marketing for Competitive Advantage
Introduction
In today’s fast-changing and highly competitive business environment, having a well-defined strategy is essential for any company aiming to succeed in the long term. A strategic marketing approach helps organisations protect their market position and gives them the competitive edge they need to achieve their business objectives.
Due to the ever-changing nature of the business world, organisational and marketing leaders must have a strong understanding of advanced marketing techniques to make fast and confident strategic decisions. This emphasises the importance of implementing best practices in marketing methodologies.
The course aims to provide commercial leaders with proven models and approaches used by top-level marketing professionals and consultants globally. These methods help leaders define future commercial paths, optimise marketing efforts, and ensure the organisation’s overall health and profitability.
Organisation and marketing leaders will learn to make decisions that align with their objectives and drive sustainable prosperity. Additionally, they will gain advanced approaches for making critical marketing decisions that guide the marketing team and the organisation’s resources in achieving business prosperity. Furthermore, they can identify key market insights to discover potential opportunities, establish sustainable competitive advantages, and make well-informed decisions to drive the organisation’s growth and success.
Course Objectives
This training will cover the tools and methods global megabrands use to make strategic marketing decisions quickly and clearly. After completing this training, participants will be capable of:
- Develop a deep understanding of analysing the product or service package.
- Discover how to apply the insights from analysis to arrive at critical success factors and strategic decisions.
- Learn the empathetic method to create a rich picture of the target market.
- Increase your customers’ financial lifetime value with you.
- Discover what your customers truly value and how to engage them emotionally.
- Focus on Sustainable Competitive Advantages that the competition cannot replicate.
- Identify which brand equity measures are suitable for the brand.
- Discover how to make every engagement with your customer fruitful and delightful.
- Develop marketing strategies that make the organisation different and unique in the eyes of your chosen market.
Methodology
The training is highly interactive, as participants can work on a case study throughout the training. The training methodology uses a complete learning system with well-defined objectives achieved through lectures, case studies, discussion sessions, group work, and sharing sessions.
Who Should Attend?
Organisation leaders and marketing leaders who are:
- Are responsible for long-term strategic marketing directions
- Are responsible for sustainable commercial success
- Are responsible for strategising the marketing plan
- Feel that there should be more depth to marketing than what they are currently practising
Training Delivery
- Face to Face Training
or
- Remote Online Training via Zoom Platform
- Day One
- Day Two
Day One
MODULE 1: MENTALITY, BEHAVIOURAL AND ATTITUDES
MODULE 2: IDENTIFYING CUSTOMER NEEDS AND EXPECTATIONS
MODULE 3: DEVELOPING RAPPORT WITH CUSTOMER
Day Two
MODULE 4: SOP OF SUPPORTING CUSTOMER
MODULE 5: DELIVERING EFFECTIVE COMMUNICATIONS AS SUPPORT
MODULE 6: DE-ESCALATING CONFLICT
MODULE 7: FOLLOW UP
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