Have you ever wondered why your salespeople can’t sell? Is the market bad? Or your competitors are getting better? Or the skills of your salespeople are not good? Selling is an attribute vital for any business. However, selling is not the same for all given situations.
Selling to end consumers is different to selling to large organizations, i.e. corporate selling. Selling to corporate clients appears to be more complex than selling to end consumers. A higher degree of needs identification is required in selling to corporates. It is coupled with an in-depth solution presentation and a complex negotiation process.