Branding with Social Media
Introduction
The purpose of this module is to help participant able to understand how to build branding with social media for their business. Participant will also learn how social media will help the reach and engage new customer and build long term customers trust and loyalty.
The module comprises of 7 hours of training. The contents comprise of hands on technical knowledge learning and strategies to help participants build their brand with social media with the help of available social media marketing tools in the market.
Course Objectives
By the end of this course, you will be able to:
- Utilise the knowledge to market their product in Facebook ads
- Utilise the knowledge to market their product in Google Ads
- Creating brand awareness on their promotion or sales
- Generating new customer leads
Methodology
- Slide presentations
- In class hands on learning experience
- Case study
- Individual presentation
- Group presentation
Who Should Attend?
Marketing manager, executive, business owner and those interested to learn social media branding.
Training Delivery
- Face to Face Training
or
- Remote Training via Zoom Platform
- Day One
- Day Two
Day One
MODULE 1: INTRODUCTION TO BRANDING IN THE DIGITAL AGE
MODULE 2: BUILDING A STRONG BRAND IDENTITY
MODULE 3: UNDERSTANDING YOUR TARGET AUDIENCE
MODULE 4: SOCIAL MEDIA PLATFORMS FOR BRANDING
Day Two
MODULE 5: CONTENT CREATION AND CURATION
MODULE 6: ENGAGEMENT AND COMMUNITY BUILDING
MODULE 7: INFLUENCER MARKETING AND PARTNERSHIPS
MODULE 8: ANALYTICS AND MEASUREMENT
MODULE 9: CRISIS MANAGEMENT IN SOCIAL MEDIA BRANDING
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