Digital Marketing: Analytics to Drive Captivating Content Marketing Campaigns
Introduction
In today’s fast-paced digital landscape, businesses struggle to effectively leverage social media platforms like Instagram and TikTok to drive engagement and growth. This training module addresses these challenges by equipping participants with strategies for creating compelling content and utilizing analytics to measure success. Participants will learn to harness the power of these platforms to boost their brand presence and achieve measurable results.
This training module provides an in-depth understanding of Instagram and TikTok, two of the most influential social media platforms today. Participants will gain practical skills in content creation tailored for these platforms and learn how to use analytics to refine their strategies. By the end of the program, attendees will be able to create engaging content that resonates with their audience and use data-driven insights to continually improve their social media campaigns.
Course Objectives
By the end of this course, you will be able to:
- Understand the unique features and audience demographics of Instagram and TikTok.
- Develop skills in creating visually appealing and engaging content.
- Learn to use platform-specific tools for content creation.
- Gain expertise in utilizing analytics to measure.
Methodology
This program will be delivered using multiple methodologies as the program is designed to be theoretical and practical hands-on sessions:
- Theoretical (Lecture style)
- Live demonstrations
- Hands-on practical work (technical)
- Group discussion & presentation
Who Should Attend?
Marketers who want to learn how to use digital marketing to engage the right audience.
Training Delivery
- Face to Face Training
or
- Remote Training via Zoom Platform
- Day One
- Day Two
Day One
INTRODUCTION
MODULE 1: CONTENT CREATION STRATEGIES ON INSTAGRAM AND TIKTOK: THE CHANNELS THAT RULE THE SOCIAL SPHERE
MODULE 2: CUSTOMER SEGMENTATION: ZOOMING INTO YOUR CUSTOMERS TO UNDERSTAND THEM BETTER
MODULE 3: SOCIAL MEDIA MARKETING ANALYSIS
MODULE 4: CONTENT MARKETING THROUGH DATA DRIVEN STRATEGIES
Day Two
MODULE 5: BRANDING: BUILDING A LASTING BRAND IMAGE ON SOCIAL MEDIA
MODULE 6: INTRODUCTION TO GENERATIVE AI IN MARKETING
MODULE 7: CONTENT CREATION PRACTICAL WORK
MODULE 8: INSTAMATCH
CLOSING
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