Digital Marketing – Reaching New Clients via Facebook & Google Ads
Introduction
The purpose of this module is to expose to public on Internet marketing to market their products or services. The knowledge of internet marketing is essential as more customers preferred online purchasing rather than walk in to traditional retail stores.
Failing to cope up with the trend of online purchasing may result loose of rising numbers of new customers with big purchasing power.
The module comprises of 14 hours of training. The contents comprise of hands on technical knowledge learning and strategies to help companies boost their present to reach new and loyal customers. This will help companies to increase their products sales.
Course Objectives
By the end of this course, you will be able to:
- Utilise the knowledge to market their product in Facebook ads
- Utilise the knowledge to market their product in Google Ads
- Creating brand awareness on their promotion or sales
- Generating new customer leads
Methodology
- Slide presentations
- In class hands on learning experience
- Case study
- Individual presentation
- Group presentation
Who Should Attend?
This program is designed to help company to start marketing their products/ services and boost their sales via digital marketing platform.
Training Delivery
- Face to Face Training
or
- Remote Training via Zoom Platform
- Day One
- Day Two
Day One
MODULE 1: INTRODUCTION TO FACEBOOK MARKETING
MODULE 2: BUILDING AN EFFECTIVE FACEBOOK PAGE
MODULE 3: CREATING IMPACTFUL CONTENT
MODULE 4: STARTING FACEBOOK ADS CAMPAIGN
MODULE 5: RETARGETING THE MARKET
Day Two
MODULE 6: INTRODUCTION TO GOOGLE ADS
MODULE 7: CREATING THE RIGHT CAMPAIGN FOR YOUR MARKETING PLAN
MODULE 8: SETTING AND RUNNING YOUR GOOGLE ADS
MODULE 9: ANALYZING DATA WITH GOOGLE ANALYTICS
MODULE 10: MANAGING DATABASE FOR FUTURE EFFECTIVE MARKETING
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