Export Market Research, Market Selection & Market Entry Strategies
Introduction
Export businesses often struggle to identify and assess potential international markets, facing challenges such as limited access to reliable trade information, ineffective market selection criteria, and complexities in understanding foreign market regulations. Additionally, companies frequently encounter difficulties in developing a robust buyers’ database, aligning market entry strategies with in-depth SWOT/PESTLE analysis, and integrating effective marketing strategies. The lack of strategic tools and techniques for data collection and analysis further exacerbates the risk of misinformed decision-making, leading to costly market entry errors and missed opportunities for growth.
This course is meticulously designed to equip participants with the necessary skills and knowledge to navigate the intricate landscape of export marketing. By diving into marketing research, strategic analysis, and buyer database development, it addresses critical business pain points head-on. Participants will learn to identify suitable markets through informed selection criteria, utilize SWOT and PESTLE analyses for strategic insights, and understand market access intricacies. Furthermore, the course provides actionable strategies for gathering market intelligence, ensuring legal compliance, and crafting marketing strategies that resonate with target audiences, ultimately leading to successful market penetration and business expansion.
Course Objectives
By the end of this course, you will be able to:
- Define the scope and significance of export market research, understand different trade information sources, and elucidate their impact on market entry decision-making.
- Explain the criteria for selecting export markets, including the strategic importance of SWOT and PESTLE analyses in understanding market dynamics and competitive landscapes.
- Implement advanced data collection and analysis techniques to gather actionable insights, construct robust marketing strategies, and navigate market access complexities.
- Describe the process of screening potential international markets, and articulate the factors that determine the attractiveness and feasibility of target export markets.
- Summarize the key considerations for developing effective market entry strategies, including the legal, cultural, and economic implications of entering new international markets.
- Demonstrate the ability to develop and manage a comprehensive buyers’ database, and show how to use this database to drive market penetration and expansion efforts effectively.
Methodology
- Lectures
- Multiple-Choice Questions (MCQs)
- Case Studies
- Interactive Discussions
- Role-Play Activities
- Group Discussions
- Group Presentations
Who Should Attend?
- International Trade Team
- Export Operation Team
- Export Sales Team
- Sales & Marketing Team
- Business Development Team
- Marketing Team
- Brand Team
- Product Development Team
- Market Researcher
- Business Owner
- Entrepreneurs
Training Delivery
- Face to Face Training
or
- Remote Online Training via Zoom Platform
- Day One
- Day Two
Day One
MODULE 1: MARKETING RESEARCH & TRADE INFORMATION
MODULE 2: MARKET SELECTION CRITERIA & INFORMATION SOURCES
MODULE 3: ADVANCED DATA ANALYSIS AND STRATEGIC TOOLS
Day Two
MODULE 4: SCREENING AND ASSESSING TARGET MARKETS
MODULE 5: MARKET ENTRY CONSIDERATIONS AND STRATEGY DEVELOPMENT
MODULE 6: DEVELOPMENT OF BUYERS’ DATABASE AND MARKETING STRATEGIES
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