Facebook & Instagram Masterclass
Introduction
A good Facebook and Instagram Marketing strategy will give outstanding results, engage the audience, exponentially increase the number of Likes and Followers on page, views on videos, lead and inspire the followers to take action and buy the products or services.
It will also define the target audience to ensure that the Ads are shown only to people who are interested in the products or the business and avoid spending money with Ads that do not work.
Learn by Doing
The course is largely interactive with projects, checklists and actionable lectures built into every section. Each section of the course is a step-by-step guide that not only gives you useful instructions about the topic it addresses but also proven methods that you can easily use to bring profits to the business.
Course Objectives
By the end of this course, you will be able to:
- Develop the full range of skills to launch and manage Facebook Ads and Instagram like a Pro
- Target specific Facebook and Instagram users using demographics, interests and geography
- Use features of Facebook page, group, marketplace, LIVE
- Create custom and look alike audiences for Facebook
- Facebook and Instagram remarketing strategies
- Understand the fundamentals of the Facebook and Instagram for Business ecosystem and launch effective ad campaigns using the full suite of Facebook and Instagram for Business features
- Identify your Facebook, Instagram or Messenger advertising objectives
- Build core, custom and look alike audiences within Facebook and Instagram for Business
Methodology
- Classroom Lectures
- Quiz and Test
- Practical Exercise Case Studies Learning Activities
- Group or Individual Work
- Self-evaluation Training
Who Should Attend?
- Malaysian Youths
- School Leavers
- Those who want to upskill or reskill in digital marketing
- Solo Entrepreneurs
- Small Medium Size Entrepreneurs
Training Delivery
- Face to Face Training
or
- Remote Training via Zoom Platform
- Day One
- Day Two
Day One
MODULE 1: STRATEGIC MARKETING FRAMEWORK
MODULE 2: FACEBOOK MARKETING FOR BUSINESS
MODULE 3: FACEBOOK ADVANCED MARKETING
Day Two
MODULE 4: INSTAGRAM MARKETING FOR BUSINESS
MODULE 5: INSTAGRAM CONTENT CREATION
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