Sales 2.0: Harnessing Digital Strategies for Next-Level Selling
Introduction
In today’s rapidly evolving business landscape, navigating the digital realm is essential for success. From understanding the latest trends in digital marketing to harnessing the power of social media and social analytics, we’ll explore a wide range of strategies to help you excel in selling and drive growth in this digital era.
Course Objectives
By the end of this course, you will be able to:
- Understand the digital marketing landscape.
- Develop an effective digital sales strategy aligned with business goals.
- Identify and target the right customer segments using deep-dive profiling.
- Leverage social media platforms for lead generation and sales.
- Create compelling content and build a strong brand presence online.
- Nurture customer relationships in the digital world.
Methodology
This program will be delivered using multiple methodologies as the program is designed to be theoretical and practical hands-on sessions.
- Theoretical (Lecture style)
- Live demonstrations
- Hands-on practical work (technical)
- Group discussion & presentation
Who Should Attend?
Anyone who wants to improve their digital strategies to boost sales in the digital sphere.
Training Delivery
- Face to Face Training
or
- Remote Training via Zoom Platform
- Day One
- Day Two
Day One
MODULE 1: UNDERSTANDING THE DIGITAL LANDSCAPE
MODULE 2: GOOGLE SEARCH ENGINE OPTIMISATION (SEO)
MODULE 3: DEVELOPING A DIGITAL SALES STRATEGY
MODULE 4: COPYWRITING: HOW TO STRUCTURE YOUR WORDS TO X10 YOUR EFFECTIVENESS
Day Two
MODULE 5: CONTENT MARKETING AND DIGITAL BRANDING
MODULE 6: BUILDING CUSTOMER RELATIONSHIPS AND EFFECTIVE COMMUNICATION
MODULE 7: GAME: METAMATCH
MODULE 8: BRINING IT ALL TOGETHER
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