The Sales Champion
Introduction
Do you think selling is difficult? Most people would think so, but it’s not true. What is certain about selling is, “Selling is Not about Luck”. It’s about your ability to help your prospects to solve their problems with your solutions. You don’t sell; you help your prospects to make a wiser buying decision. Hence, the keyword in selling is the ultimate “needs identification”.
Arguably the toughest aspect in selling to corporate is overcoming a sales objection. As many experienced salespeople know, most sales calls are met with at least one objection. Overcoming sales objections is possibly the biggest differentiator between those who succeed and those who don’t.
Course Objectives
By the end of this course, you will be able to:
- Develop business builder mindset via the 4-steps process for long-term success and sustainability.
- Refine your existing USP to create a well-crafted niche solution for your clientele.
- Position your products to create sustainable advantage via the 8Ps marketing mix model.
- Build lasting business partnerships; retain existing clientele with 5 key strategies.
Methodology
- Lecture – Theory, Concept & Model (20%)
- Reflection – Gibbs’ Reflective Cycle (20%)
- Case Study & Practical Solutions (50%)
- Best Practices Identification (10%)
Who Should Attend?
- Marketing Managers
- Sales Managers
- Business Development Managers
- Sales Executives
- Sales Advisors
Training Delivery
- Face to Face Training
or
- Remote Training via Zoom Platform
- Day One
- Day Two
Day One
MODULE 1: EDUCATE PROSPECTS WITH VALUE-BASED IDEAS
MODULE 2: CREATE SUB-CONSCIOUS NEEDS FOR PROSPECTS
MODULE 3: PRACTICAL STRATEGIES TO HANDLE OBJECTIONS
Day Two
MODULE 4: LEVEL UP YOUR NEGOTIATION CAPABILITIES
MODULE 5: COMPETITORS ANALYSIS: HOLISTIC MAPPING
MODULE 6: BUILD LONG-TERM BUSINESS PARTNERSHIP
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