TikTok Trendsetters: Crafting Engaging Content for Marketers
Introduction
TikTok is a rapidly growing social media platform, and marketers are now taking advantage of its potential to increase their performance. Using TikTok, they can access various tools to optimize workflow and create engaging content that resonates with customers. With the right strategy in place, these marketers can save time, energy and money while still delivering top-notch results.
Course Objectives
By the end of this course, you will be able to:
- Understand and Know how TikTok works in content feed algorithms.
- Hacks on how to sustain TikTok effectively.
- Capitalizing on TikTok in business
- Create TikToks that are up-to-date and trending
Methodology
The trainer integrates adult education methods, two-way communication, and elements of NLP to promote a conducive learning environment where participants are actively engaged.
Training is very interactive; the experience is extremely valuable with lots of experiential and community learning. Concepts and background information are introduced clearly and simply to maximise learning and practical application through group exercises, activities, and discussions. Activities will be linked to the learning and debriefed to connect learning to application. Other methods employed include:
- Slides and Q&A with short explanations
- Participation in role-playing
- Group activities
- Demonstrations
- Group discussions and presentations
- Video clip presentations
- Community learning
Who Should Attend?
- Anyone who wants to be confident creating magnetic and trending TikToks for marketing.
Training Delivery
- Face to Face Training
or
- Remote Training via Zoom Platform
- Day One
- Day Two
Day One
MODULE 1: BASICS OF TIKTOK AND ACCOUNT CREATION
MODULE 2: IDENTIFYING AND LASER TARGETING YOUR AUDIENCE
MODULE 3: CREATING YOUR TIKTOK IDENTITY
MODULE 4: DEVELOPING YOUR CONTENT STRATEGY
Day Two
MODULE 5: RECAP ON CONTENT STRATEGIES AND EXPAND ON THEM
MODULE 6: CAPTURING YOUR AUDIENCE WITH ENGAGING CONTENT
MODULE 7: TIKTOK CREATION: LET THE CREATIVENESS ROLL!
MODULE 8: POSTING YOUR AWESOME TIKTOK CONTENT
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