Video Marketing: Creating Engaging Video on Mobile
Introduction
Video marketing is one of the most effective ways to engage with customers online. Whether a small business or a large enterprise, it is an effective way to connect with customers and promote your products and services. Having the right “know-how” will ensure you connect with audiences quickly and effectively through video marketing campaigns.
Course Objectives
By the end of this course, you will be able to:
- Understand and Know how TikTok works in content feed algorithms.
- Hacks on how to sustain TikTok effectively.
- Capitalizing on TikTok in business
- Create TikToks that are up-to-date and trending.
Methodology
This program will be delivered using multiple methodologies as the program is designed to be theoretical and practical hands-on sessions.
- Theoretical (Lecture style)
- Live demonstrations
- Hands-on practical work (technical)
- Group discussion & presentation
Who Should Attend?
Marketers who want to learn how to use videography to attract the right audience.
Training Delivery
- Face to Face Training
or
- Remote Training via Zoom Platform
- Day One
- Day Two
Day One
MODULE 1: INTRODUCTION TO VIDEO MAKING ON MOBILE
MODULE 2: IDENTIFYING AND UNDERSTANDING YOUR AUDIENCE
MODULE 3: RESEARCH FIRST: WHAT TYPE OF VIDEOS THAT ARE ATTRACTIVE AND TRENDING ON SOCIAL MEDIA
MODULE 4: STORYTELLING AND SCRIPTS FOR STORYBOARDING
Day Two
MODULE 5: ESSENTIAL CAMERA TECHNIQUES FOR MOBILE VIDEOGRAPHY
MODULE 6: POST-PRODUCTION: VIDEO EDITING ON MOBILE
MODULE 7: SHARING YOUR VIDEO ON SOCIAL MEDIA
MODULE 8: BRINGING IT ALL TOGETHER
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