With over 25 years of experience across insurance, media, retail, automotive, and other industries, Siew Lee is deeply passionate about two things: creating workplaces where people thrive and matching talent with roles that unlock their true potential. Throughout her career, she has remained focused on building authentic, empowering cultures— organisations where people feel valued, supported, and inspired to grow. Her work in employer branding, HR transformation, and culture change has contributed to multiple accolades, including Best Onboarding Experience and Best Companies to Work for in Asia. What sets her apart is her commitment to long-term impact. She believes in balancing systems with humanity, embracing differences, and co-creating work environments where diversity of thought drives innovation and progress. Today, she continues her mission to shape future-ready workplaces that don’t just function—but inspire.