With over 15 years of progressive experience, Syafiqah (Fifi) is a strategic and results-driven HR leader who has successfully navigated diverse industries, including automotive, oil and gas, fashion retail, government-linked companies (GLCs), and cosmetics. Her career is distinguished by a strong track record in implementing best-in-class HR practices, developing policies from the ground up, and leading transformational change initiatives. Adept at supporting both small and large workforces, she excels in managing cross-functional teams and collaborating with business leaders to achieve organisational goals. Fifi is widely recognised for her expertise in change management, talent development, and cultivating high- performance workplace cultures. In 2023, she was honoured with the Dynamic HR Leader of the Year Award for her contributions to the field. Currently, she serves as the Executive Director of People & Admin at Gobi Partners, a trailblazing venture capital firm championing entrepreneurs across the ASEAN region. In her role, she drives strategic HR initiatives that align with Gobi’s mission while empowering the growth journeys of dynamic startups under its portfolio.