Master the Art of Selling
Introduction
Your product may be made better, last longer or do a better job for your customers, but chances are it is still very much the same to your customers. Most customers think a pen is a pen; no matter how better one is constructed than the other. Therefore, you should stop selling your product’s “actual value” and focus on selling the “perceived value” instead.
To be a top salesperson, you need to sharpen your negotiation skills. You cannot walk into your prospects and tell them what you want. You need to negotiate for the best deal because you compete with your competitors.
Course Objectives
By the end of this course, you will be able to:
- Able to differentiate between transactional selling and transformational selling.
- Overcome sales objections through enhancing prospects’ experience.
- Indulge in a professional way of negotiation with prospects for mutual benefits.
- Master the sales closing techniques to smoothen the entire business development process
Methodology
- Lecture – Theory, Concept & Model (20%)
- Reflection – Gibbs’ Reflective Cycle (20%)
- Case Study & Practical Solutions (50%)
- Best Practices Identification (10%)
Who Should Attend?
- Marketing Managers
- Sales Managers
- Business Development Managers
- Sales Executives
- Sales Advisors
Training Delivery
- Face to Face Training
or
- Remote Training via Zoom Platform
- Day One
Day One
MODULE 1: HOW TO INFLUENCE YOUR PROSPECTS
MODULE 2: STRATEGIES TO HANDLE SALES OBJECTIONS
MODULE 3: IMPORTANCE OF NEGOTIATION IN SELLING
MODULE 4: EFFECTIVE SALES CLOSING TECHNIQUES
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